How is King-Footwear positioned?
Value-based brand positioning is the one we've been sticking to. It means that our brand Wenzhou King-Footwear Co., Ltd has been focused on product quality and benefits. We price the products to be not the cheapest because we only adopt high-quality and well-selected raw materials to manufacture the products. This ensures our products are functional, safe, and reliable. Their long use life and easy maintenance highlight their value of costing customers' less money in replacing or repairing new products. In other words, users can save a lot of money by using valuable products.

King-Footwear has won many people's trust for its high quality canvas slip on shoes. The canvas slip on shoes series is widely praised by customers. King-Footwear casual male sneakers will go through complete production processes. These processes include CAD construction design based on feet shape, pattern making, materials cutting, stitching, and final assembly. The product is popular for its anti-static property. The product we provide is highly recognized in the global market. The product is machine washable, saving people a lot of labor.

We encourage act with integrity to fulfill our corporate responsibility. We're honest, transparent in operation and always committed to doing what’s best for customers and company, such as keeping promises and abiding contracts.
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