FOOTWEAR PIONEER SINCE 1996

The training shoe, also commonly known as trainers

by:King-Footwear     2020-05-08
Trainers offer various functions and features that help to create the perfect training shoe for a specific sport. Take running shoes as an example, they obtain a rubber sole for non-slip whilst some running trainers also feature spikes which can allow your feet to grip into the surface to allow a little extra support. Running shoes are also made from a lightweight material which offers optimum performance without the weight of the shoes slowing you down. Depending on the purpose of the shoe, the characteristics of the footwear will differ accordingly to fit the needs of the sport. Like all footwear, the advertising and promotion for trainers was endorsed by a celebrity, usually a sports player depending upon the purpose of the footwear, for example if it was a pair of high top shoes, a basket-ball player would advertise the shoes and they would usually be sponsored by the brand and ordered to wear them whilst playing their specified sport. By using a sports player to advertise a pair of trainers, it influences the public, usually young people, to also buy the same shoes as what their idol is wearing. By wearing these particular trainers, it is thought that other wearers of the shoes will be able to perform as good as their idol who is wearing them thus resulting in a great increase of sales. The training shoe has since developed a use for everyday casual activities due to the comfort they give your feet. They are also seen as a fashionable style of footwear to wear, more so among men, with high end brands designing a range of different shoes for you to decide upon. It is thought that although trainers are purpose built for exercise activities, many pairs that are created today serve soulfully on the appearance and style of the shoe in order to become fashionable. The purpose built footwear is now a phenomenon and is one of the most popular styles of shoes which are sold worldwide. With various designs to choose from, trainers are used for both practical sporting purposes and fashion purposes.
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